KFC = Kupon Free Cancel ?


Consumers are raging because of what happened yesterday. A small mistake by KFC Malaysia have cost them to face their branding humiliation, yet again. The first was when a video of a KFC staff playing in the kitchen went viral over the internet (I think you could google it up if you wanna watch it). Consumers were all raging because the act was really inappropriate and disgusting :/

IF you haven't know it yet, yesterday KFC released a KFC voucher that allows consumers to claim a free double zinger burger set with any purchase and it is valid up to a certain date - January 15th 2012. At first I was thinking, wah, how generous of KFC! Many friends and people went to "test water" to see if the voucher was valid, turns out to be true. But confusion among the outlets had allowed many people to claim the set for FREE without any purchase at all. Some bought just their drinks and get their double zinger burger set. Awesome deal, no?

But the problem came when KFC realized their mistake (too awesome deal and they are not making profit I supposed?) and several hours later, they removed the voucher and said that it was "out of stock". So, this left consumers raging. Some angry cause they tipu la, cakap no stock but still selling :/ Others plain angry cuz they missed out at this awesome deal XD. Saja tamak.

My take on this issue is, KFC never improved, I wanna say padan muka to them but I also feel sorry. I've always been a fan of KFC since young, I love their product but yet how their management works really sucks. If you go to their KFC page now, you'll see great sarcasms from their side when replying comments. Like I always say, Malaysians really fail in terms of service. -_-'

KFC really should sort out their management problems and then improve their marketing. Their marketing sucks to the core. They have breakfast menus but KFC only opens at 11am at certain outlets -_-' They have lunch sets but raised the normal price. Snack plate hiked up to RM11.90 from RM7.90. They say SNAX card is discontinued yet some outlets still accepts them, and there's no clear clarification from their side. Omai, I can go on complaining about their service you know. They should just suck it up, say that they just wanna discontinue the voucher, afterall it's all their rights to do so; instead of saying "out of stock", "didn't expect such overwhelming responses", they should just say they made a mistake -_- OBVIOUSLY THEY DID. Mana got such a good deal one?!

Also, past bad experiences with workers in KFC left me raging too :P and when it comes to complain, they never bothered my emails either! And I've sent 3 emails to them -.-'' So nevermind, forget it. Not that I boycott them, but I really hope they improve their management -_-'

I leave you with this very funny picture :D



Click for better view :P

2 comments:

  1. Hi,
    nice write up. I got the same write up about kfc here: http://thewannabestory.tumblr.com/post/14221185114/kfc-malaysia-lied-a-failed-marketing

    I do feel sorry for KFC, however, i would say that this issue getting out of hand since they never react promptly. As per my post, if they can announced the cancellation when they removed the voucher, most probably it won't cause them their reputation.

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  2. Big companies like KFC should not lie over these matters, and they should have known better. What they did only destroyed their own reputation. They really should just suck it up and admit their mistake. :) Close case. But then again, Malaysians are very forgetful, they'll forget this in no time. hahah.

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31 August

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